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The Newspaper Change Seminar |
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Please click on this photo to hear an important message from Vickey Williams, the program director of The Newspaper Change Seminar.
Application Brochure |
The Newspaper Change Seminar will energize and inform newspaper executives working to sustain their organization’s core product while simultaneously infusing new products and ventures. This seminar will empower change agents with holistic frameworks and important tools necessary for making organizational changes that will achieve sustainable success.
With sessions on building an R&D sales force, making money in a networked world and international newspaper innovation, Newspaper Change participants will leave this program with new perspectives on how to transform their news organization. Participants will also have the opportunity to network with executives from other forward-thinking companies, in an environment focused on driving success.
Seminar curriculum
The curriculum for the program emphasizes driving new revenue and new audiences across platforms.
Newspaper Change participants will gain a deeper understanding of key issues facing newspaper executives in the modern newspaper organization, such as:
- Social networks and building online communities of interest
- The changing roles of advertising and marketing in the digital age
- Instilling an R&D mindset in your sales force
- Building a diversified revenue portfolio
- Fast decision-making
- Workforce culture change to engage veterans and newcomers alike in a future focus
- Tactics to overcome resistance to change
Seminar participants will receive guidance on key leadership issues, such as:
- How can my newspaper make money in a networked world?
- What do people want from media and how do expectations vary by platform?
- How are traditional sales force compensation models changing?
- What kinds of employees will we need and how can we get the best from them?
- How do I lead an organization with multiple missions?
The Newspaper Change Seminar curriculum will highlight examples of newspaper innovation and consumer engagement from around the globe. Experts from the Media Management Center will offer participants tips for ensuring that your organization’s change initiative unleashes every individual’s full potential.
The Media Management Center’s original, news industry research is the foundation for every segment of this program. Participants will be immersed in the Media Management Center’s latest, original research and discuss ideas presented in the recently published Running While the Earth Shakes, a roadmap for portfolio entrepreneurship, and the Teen Online Usage Study.
The Newspaper Change Seminar curriculum encourages both individual and group learning that is reinforced through fresh case studies and interactive exercises. Participants will have plenty of opportunity to internalize new knowledge and customize ideas for use back at their respective organizations.
Who should attend
The Newspaper Change Seminar will be extremely valuable to editors, advertising managers, audience development directors, newspaper online managers and other executives at the department level and above.
While many of the sessions will center on revenue generation, the overarching goal will be growing audiences. The program will be beneficial to change agents from any newspaper department. Ideally, organizations will send participants in pairs or teams, such as a editor-advertising manager or editor-online manager. Such a shared experience is most likely to enable key leaders to put new thinking to work quickly upon returning to work.
For questions and more information, email program manager Yetu Robinson or call him at 847-467-7689.
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Upcoming
Seminars
Digital Strategies for Media Executives
October 5 - 8, 2008
For leaders who make strategic decisions about digital media or business units that produce or distribute news
Readership Leadership
November 10 - 13, 2008
Change your news organization to meet the needs and interests of print and online consumers
Advanced Executive Program
February - March 2009
For high-potential employees, leaders new to the media industry and managers
who need to lead across departments or media platforms. Please check back for the 2009 dates.
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