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Magazine - American Business Media Advanced Leadership Forum  

In partnership with American Business Media, the Center conducts this intense and participatory seminar for magazine executives. During four-and-a-half days, renowned business, traditional and new media scholars, leading consultants and top-level American Business Media members will share macro solutions and concrete tactics for business-to-business success. In this concentrated course, participants will gain perspective and strategy for a changing media environment.

Taught by industry leaders and the Center's dynamic team of instructors, the Advanced Leadership Forum provides a meeting ground for participants to share ideas and network in an open, relaxed atmosphere. Participants will gain new perspective for:

  • Change management
  • Increased sales force productivity
  • Increased staff diversity
  • Sustaining and growing readership
  • Brand asset maximization

Who Should Attend
This seminar is for senior-level media executives who want to gain a deeper and broader understanding of today's media industry and develop a proactive position in the face of change. Participants will be at the level of director, vice president, group publisher or on-the-move single-title publisher, or editor in chief.

For questions and more information about this forum, email Yetu Robinson, Sales Manager, or call him at 847-467-7689.

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Upcoming Seminars


NAB Management Development Seminar
July 28 - August 1, 2008
For TV broadcast executives seeking progressive perspectives on management and the broadcast industry

Cost and Revenue Management Seminar
August 3 - 5, 2008
For newspaper executives from around the globe on the financial health of small to large papers.
Registration is through the Inter American Press Association.

Digital Strategies for Media Executives

October 5 - 8, 2008
For leaders who make strategic decisions about digital media or business units that produce or distribute news

Readership Leadership
November 10 - 13, 2008
Change your news organization to meet the needs and interests of print and online consumers

Advanced Executive Program
February - March 2009
For high-potential employees, leaders new to the media industry and managers who need to lead across departments or media platforms. Please check back for the 2009 dates.

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301 Fisk Hall · Northwestern University · 1845 Sheridan Road · Evanston, IL 60208-2110
Phone: 847.491.4900 · Fax 847.491.5619