 |
Digital Strategies for Media Executives
|
|
|
|
Step away from the fray
If you are like most heads of digital media operations, you feel you are already ahead of the pack in the media world. You could teach the course on digital media; you don't need to take it. But to stay ahead of the curve, it is critically important for leaders like you, who are in the vanguard, to periodically "step away from the fray" and make sure you are still on the right track. That is hard to do, given the pace of change and work in media businesses today.
At MMC's Digital Strategies, you will not just hear expert presentations; you will engage in special exercises and discussions designed to help you think afresh about your own company’s situation and plans. That's why Digital Strategy for Media Executives seminar has been created – to enable you and other leaders of digital media operations, in a smart and time-efficient way to:
- Assess how the digital landscape has changed since you developed your strategy
- Gather new insights and data that might challenge your assumptions
- Reassess whether your digital strategies still make sense
- Question what is not on the radar screen that needs to be
|
 Why come to Digital Strategies?
This seminar is for people who are excited about the digital age and determined to lead the way with new business models, innovations and fresh thinking. At MMC, we won't tell you how to copy what others are doing; that's not the road to success! And we won't present you with the same speakers you hear all the time. Instead, using ground-breaking new MMC research, MMC's own experts will provide you with the thinking tools you need to envision and create what others will copy. You'll learn:
- How to make strategic decisions in an age when the future is becoming increasingly unpredictable
- The impact of online advertising networks
- The new possibilities created by hubs and networks
- How portfolio entrepreneurs quickly adapt and succeed
- What customer focus really means in fast-paced news environments and how to get it
- Where digital business models are heading
- How to capture the eyes of tomorrow's news consumers
- What young people are discovering about multimedia work
Who will benefit from this program?
MMC has designed this seminar for professionals who make strategic decisions about digital media for businesses that produce or distribute news, whether they are with pure digital companies or with the digital operations of newspaper, broadcast, cable and magazine companies. This seminar is appropriate for high-level business, editorial, advertising, marketing, business development and other key executives at digital media businesses, as well as for executives from advertising, technology and other companies that work extensively with digital media.
Why Media Management Center?
Media Management Center at Northwestern is, quite simply, the world leader in teaching media strategy, having taught thousands of successful media executives on six continents in the past 20 years. MMC's unparalleled expertise is built on:
- Its own ground-breaking research
- The deep knowledge and long practical media experience of its own dedicated faculty
- The world-renowned business expertise of Northwestern University's Kellogg School of Management
- Cutting-edge journalism, marketing and communications insights from Northwestern's Medill School
- Its work with top media leaders, thinkers and companies
When, where, how much, how?
Digital Strategies for Media Executives is held on the Northwestern University campus in Evanston, Illinois, just north of Chicago. Participants will stay at a nearby hotel. The seminar runs from October 5 through October 8, 2008.
This powerful seminar is competitively priced at $5,700 USD. This all-inclusive fee includes all materials, instruction, meals and lodging - everything but your transportation.
Added bonus!
If you liked "If It Catches My Eye," MMC's provocative study of the online news habits of teenagers, you'll love its sequel, which will be previewed at the Digital Strategies seminar. Participants will see thought-provoking videos of what young people told MMC researchers about their use of the Internet for political news. The report, to be officially released in July, chronicles MMC's interviews with more than 80 young people, ages 17-21, who are eligible to vote in a presidential election for the first time in 2008.
Back To Top | Go Back |
| |
|
|
|
