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Seminars  

The Media Management Center accelerates the business success of media companies and professional growth of media executives through its executive education programs.

The Center's directors, who have deep knowledge and practical experience in the news media, have taught thousands of media executives on six continents. In addition to Media Management Center's own directors, our award-winning programs include faculty from the Kellogg School of Management and Medill School of journalism and integrated marketing communications.

For a comprehensive at-a-glance look at our upcoming seminars through 2008, click here to download our Executive Education calendar.

Advanced Executive Program
AEP combines strategy, leadership and journalistic values in a three-week immersion program based on both research and practical experience. Designed for high-potential employees and those who need to manage across departments or media platforms, this program will help forward-thinking media leaders make smarter strategic and operational decisions.

Digital Strategies
Learn how to tackle three of the biggest hurdles legacy media companies face in a new-venture world: cultural resistance, resource allocation and shortages of certain kinds of talent. Digital Strategies is for leaders across all media platforms who need to accelerate their company digital media presence.

Strategy and Implementation for New Leaders
This management development program will orient new leaders to media and audience trends, business strategy, marketing, finance, and innovation. You'll learn interpersonal and leadership skills, journalism's role in a strategic company, and performance management. You'll leave with tools for implementing strategy. Each day is capped with an interactive simulation that reinforces the lessons of the day.

The Newspaper Change Seminar
You need to launch your paper in forward directions while sustaining the core products, but how do you work smart to accomplish this? This seminar will empower you with important tools necessary for making organizational changes for sustainable success. In an energizing workshop environment, you'll quickly become prepared to put new thinking into action upon returning to work. Curriculum emphasizes driving new revenue and developing new audiences across platforms.

Readership Leadership
Best practice examples, case studies, and small group work will help change leaders focus their organizaton's workforce on the needs of their audience. Participants will work throughout the seminar to develop an action plan relevant to their organization. Readership Leadership is led by faculty who have helped newspapers grow audience in the United States, Canada, Latin America and Europe.

NAB Management Development Seminar for Television Executives
The Center collaborates with the National Association of Broadcasters to offer this program for broadcast managers. Participants will learn progressive ideas from broadcast as well as other business sectors to keep their company competitive. The program offers a perfect opportunity to learn and share broadcast management and strategy with industry colleagues.

Email Yetu Robinson, Sales Manager, or call him at 847-467-7689 for more information about the Center's programs and seminars.

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Upcoming Seminars


NAB Management Development Seminar
July 28 - August 1, 2008
For TV broadcast executives seeking progressive perspectives on management and the broadcast industry

Cost and Revenue Management Seminar
August 3 - 5, 2008
For newspaper executives from around the globe on the financial health of small to large papers.
Registration is through the Inter American Press Association.

Digital Strategies for Media Executives

October 5 - 8, 2008
For leaders who make strategic decisions about digital media or business units that produce or distribute news

Readership Leadership
November 10 - 13, 2008
Change your news organization to meet the needs and interests of print and online consumers

Advanced Executive Program
February - March 2009
For high-potential employees, leaders new to the media industry and managers who need to lead across departments or media platforms. Please check back for the 2009 dates.

Home | Contact | Search    Media Management Center
301 Fisk Hall · Northwestern University · 1845 Sheridan Road · Evanston, IL 60208-2110
Phone: 847.491.4900 · Fax 847.491.5619