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Women.com Women.com

By Jason Ukman

Despite rapid growth, Women.com, like many online start-ups, faced a frightening bottom line. It needed to dramatically boost its revenue or find money from wary capital markets. One problem was that female users were still reluctant to buy online. The site also was criticized for targeting an overly broad market. Meanwhile, among the competition, upstart Oxygen.com was coming on strong.

Download a PDF version of this report here.


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Tomorrow's media organizations are being built today. Will you be left behind?

The Media Executive Leadership Program is an intensive two-week program that will give you the ideas and tools to lead your company into the future. Learn about it here.

Media Executive Leadership Program

July 19 to 30, 2010


Hold these dates

July 19-30
Media Executive Leadership Program, James Allen Center, Northwestern University. Details here.

September 27-29
McCormick Scholars Biennial Symposium, James Allen Center, Northwestern University.

September 28-October 1
McCormick Fellows Fall Forum, James Allen Center, Northwestern University.


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