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Values. Culture. Content. Values. Culture. Content.

By Michael P. Smith

When the Center asked a group of editors and publishers to discuss the future of newspapers and the needs of the industry, it heard a cry for ideas and practices to help editors and publishers lead the next wave of necessary change.

Values. Culture. Content. answers those needs by bringing together the best thinking in strategy and newspaper innovation in a strategic framework. The book builds around values, culture and content as the building blocks of strategic organizations.

The book explores three key steps of strategic thinking:
  1. Understand the enduring values of journalism and build upon those values.
  2. Improve the culture of the newspaper by tying transformational change to its core values.
  3. Align content with the values, goals, systems, rewards and daily work in the newsroom.
While offering examples of strategic excellence in newspapers, the book's primary goal is to be a catalyst for the conversations that are the core of strategic implementation. By looking not only at products, but also processes, Values. Culture. Content. offers ways to engage the entire newspaper company, starting with the journalists, in the goal of reinventing the newspapers.

Download a PDF version of this report here.

You can also order hard copies of this publication. You only pay the cost of shipping.
Please contact Kevin Ward, kevin-ward@northwestern.edu, 847-467-7690.
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The Media Executive Leadership Program is an intensive two-week program that will give you the ideas and tools to lead your company into the future. Learn about it here.

Media Executive Leadership Program

July 18 to 29, 2011


Hold these dates

Sept. 27-29, 2010
McCormick Scholars Biennial Symposium, James Allen Center, Northwestern University.

Sept. 28-Oct. 1, 2010
McCormick Fellows Fall Forum, James Allen Center, Northwestern University.

July 18-29, 2011
Media Executive Leadership Program, James Allen Center, Northwestern University. Details here.


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