Media Management Center
 Readership Institute      MediaInfoCenter      McCormick Fellows      Kellogg Media Management Major
    Home             About Us             Research & Reports             Seminars             News             Faculty & Staff             Contact Us             Search

Running While the Earth Shakes Running While the Earth Shakes
Creating an Innovation Strategy to Win in the Digital Age

Running While the Earth Shakes identifies what news organizations can do to become more aggressive, effective and nimble innovators. Written by innovation expert and consultant Annette Moser-Wellman, it draws on interviews with a diverse group of 36 senior leaders of traditional and emerging media companies - from The Washington Post Company to Twitter Inc. from CBS to MLB.com. Among the tactics these leaders advocate for success are focusing relentlessly on growth, embracing chaos and reframing fear.

Download a PDF version of this report here.


Press release for Running While the Earth Shakes
List of the 36 business leaders interviewed for the study
Research & Reports Page 		 
Tomorrow's media organizations are being built today. Will you be left behind?

The Media Executive Leadership Program is an intensive two-week program that will give you the ideas and tools to lead your company into the future. Learn about it here.

Media Executive Leadership Program

July 18 to 29, 2011


Hold these dates

Sept. 27-29, 2010
McCormick Scholars Biennial Symposium, James Allen Center, Northwestern University.

Sept. 28-Oct. 1, 2010
McCormick Fellows Fall Forum, James Allen Center, Northwestern University.

July 18-29, 2011
Media Executive Leadership Program, James Allen Center, Northwestern University. Details here.


Contact Mike Smith for more about MMC engagements.

 
©2010 Media Management Center • 304 Fisk Hall • Northwestern University • 1845 Sheridan Road • Evanston, IL 60208-2110 
phone: 847.491.4900 • fax: 847.491.5619 • email: contact@MediaManagementCenter.org