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Riding the Wave Riding the Wave

By Jason Ukman

Capitalizing on the burgeoning growth of Hispanics in the United States and their strong connection to their culture, a number of mainstream newspaper companies have started Spanish-language publications. This report looks at four of them, El Nuevo Herald in Miami, Hoy in New York, La Prensa in Southern California and Exito! in Chicago. Each has its own audience and formula for success.

Download a PDF version of this report here.

You can also order hard copies of this publication. You only pay the cost of shipping.
Please contact Kevin Ward, kevin-ward@northwestern.edu, 847-467-7690.
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Tomorrow's media organizations are being built today. Will you be left behind?

The Media Executive Leadership Program is an intensive two-week program that will give you the ideas and tools to lead your company into the future. Learn about it here.

Media Executive Leadership Program

July 18 to 29, 2011


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Sept. 27-29, 2010
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Sept. 28-Oct. 1, 2010
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July 18-29, 2011
Media Executive Leadership Program, James Allen Center, Northwestern University. Details here.


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