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Qualitative Effects of Media on Advertising Effectiveness This report presents the results from 2 quantitative studies, one of magazines and the other of newspapers. It shows how the experiences that are involved in reading these print media are related to advertising effectiveness. The more readers, for instance, experience a newspaper or magazine as "It makes me smarter," the more effective an ad in the newpaper or magazine is. These results are robust over a representative sample of 101 newspapers and 100 magazines for a national sample of U.S. consumers. Download a PDF version of this report here. Additional resources Qualitative Effects of Magazines on Advertising Effectiveness Qualitative Effects of Newspapers on Advertising Effectiveness |
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