Jones Magazine Connecting with the Affluent Black Female
By Kailei Richardson
This case examines a magazine created with professional African-American women as its focus. It was written by Kailei Richardson, a 2006 Kellogg graduate and a McCormick Scholar.
Tomorrow's media organizations are being built today. Will you be left behind?
The Media Executive Leadership Program is an intensive two-week program that will give you the ideas and tools to lead your company into the future. Learn about it here.
Media Executive Leadership Program
July 18 to 29, 2011
Hold these dates
Sept. 27-29, 2010 McCormick Scholars Biennial Symposium, James Allen Center, Northwestern University.
Sept. 28-Oct. 1, 2010 McCormick Fellows Fall Forum, James Allen Center, Northwestern University.
July 18-29, 2011 Media Executive Leadership Program, James Allen Center, Northwestern University. Details here.
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