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Connecting with the Affluent Black Female

By Kailei Richardson

This case examines a magazine created with professional African-American women as its focus. It was written by Kailei Richardson, a 2006 Kellogg graduate and a McCormick Scholar.

Download a PDF version of this report here.


Research & Reports Page
 
Tomorrow's media organizations are being built today. Will you be left behind?

The Media Executive Leadership Program is an intensive two-week program that will give you the ideas and tools to lead your company into the future. Learn about it here.

Media Executive Leadership Program


July 18 to 29, 2011


Hold these dates

Sept. 27-29, 2010
McCormick Scholars Biennial Symposium, James Allen Center, Northwestern University.

Sept. 28-Oct. 1, 2010
McCormick Fellows Fall Forum, James Allen Center, Northwestern University.

July 18-29, 2011
Media Executive Leadership Program, James Allen Center, Northwestern University. Details here.


Contact Mike Smith for more about MMC engagements.



 
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