Download this book
Order this book - shipping charges only

By Drew Davis


Rapid, constant change is transforming the media landscape, yet many leaders don't know how to foster innovation and improve their odds for success.

Rx for New Product Success gives the reader a tested, step-by-step process that takes products from idea creation to successful launch. It explains how to align innovation efforts with strategy and minimize risk.

Rx for New Product Success takes the lessons of leading-edge, innovative companies in a wide range of industries and adapts them to media businesses. It shows how to improve the odds for success for new products and how to motivate employees through insight, inspiration and creation of an institutional culture that nurtures creativity.

To download this report, click the link below. You must have Adobe Acrobat Reader installed on your computer to view the PDF version of the report. You can download a free version of Reader at the Adobe Web site.

Rx for New Product Success (PDF - 813KB)