The Media Management Center advances the success of media companies and the professional growth of media executives through its seminars, ground-breaking research and ongoing work with media companies worldwide. It is affiliated with Kellogg School of Management and the Medill School at Northwestern University. The Center incorporates:

The Readership Institute focuses on actionable research, field-testing of readership-building ideas and measurement of their success, and education and training for the newspaper industry on readership-building best practices.

The Media Info Center publishes up-to-the-minute industry business and financial news on the Web.

The Media Management Center is dedicated to excellence in journalism through executive education and industry research.

Education Programs
The Center's executive education programs bring insight and knowledge to media executives in newspaper, magazine, broadcast and new media platforms. Our programs offer learning and discussion in key areas such as best practices, strategy, and organization change issues. With the guidance of Kellogg and Medill's expert academics, media executives find innovative solutions to the challenges they face in marketing, branding, sales force productivity, finance, strategic planning and negotiations.

The Center presents an annual conference, Women in Media, to address contemporary issues facing women in the industry.

Faculty members conduct the Media Management Major for students in the Kellogg School of Management. This course of study examines the platforms of the media industry from business model and content basics to marketing and strategy formulation and implementation. Each class draws upon visiting media leaders, projects with media companies and current case analyses.

Center Research
The Center conducts original and applied research on the most complex issues and trends in the industry. Our collaborative projects examine the challenges that impact all levels of media organizations from content to leadership. Recent projects have focused on two ongoing concerns in the industry—diversity and innovation in leadership-- to examine the issues and formulate solutions.

Much of our excellent research analysis has been published in a library of reports and books that appears on the Publications page of this site.

Center Partnerships
The Center works in partnership with media companies and organizations to find solutions to real-world challenges. In collaboration with companies that include Hearst Media, Inc., the Berlingske Institute and the National Association of Broadcasters, our expertise in media management helps develop solutions and best practices in areas such as ethics, leadership and editorial excellence.