The fifth in a series of national readership studies finds that print newspaper readership in the U.S. is holding up fairly well, even though this year's Reader Behavior Scores are slightly down in the general population, especially among the younger population. For the first time, the study also measured usage of and engagement with the same newspapers' Web sites. It finds that usage and engagement with print newspapers is substantially higher than with the same papers' Web sites. The study also shows that civic involvement has more to do with readership of print newspapers than it does with the use of newspapers' Web sites.
Grossman-Cohen and Muralidhar Named McCormick Scholars at Kellogg
Rebecca Grossman-Cohen and Sudhir Muralidhar have been chosen as the Kellogg School of Management's McCormick Scholars for 2008, Media Management Center executive director Michael P. Smith has announced.
Rebecca and Sudhir will receive full tuition for three academic quarters at Kellogg, where they are majors in the media management program. They were chosen after a rigorous application process by a panel of judges from media and academics. » more
Coming Soon: The Impact of Online Advertising Networks
The growth of online advertising networks is profoundly reshaping the online publishing environment - and is likely to influence the long-term evolution of traditional media too.
So Media Management Center has commissioned Michael A. Silver, a veteran of Tribune Company's pioneering interactive initiatives and now an independent consultant, to explore and map the impact of this emerging phenomenon.
Silver's research will include interviews with publishers, advertisers, agencies and technology providers to document current trends and develop insights into how networks may influence the evolution of online media.
Of particular interest is the impact that networks may have on small and midsize online content producers and how they may adapt their programming, marketing and technology strategies to meet the opportunities and challenges of competing in a networked advertising world.
Silver, whose 22-year career at Tribune Company included leadership roles in its publishing, broadcasting and interactive divisions, has worked on a variety of interactive development projects since leaving the company in May 2007. More information on Silver is available at www.silverchicago.com.
Running While the Earth Shakes: Creating an Innovation Strategy to Win in the Digital Age
This report draws on interviews with a diverse group of 36 senior leaders of traditional and emerging media companies from The Washington Post Company to Twitter Inc. to MLB. Among the tactics these leaders advocate for success are focusing relentlessly on growth, embracing chaos and reframing fear. » more
Online News Experiences of Teens
Teens won't go out of their way to get the news online, but they will click on news stories 'if something catches my eye.' This study examines teenagers' attitude toward online news and what drives their Web news consumption. A diverse group of 65 Chicago-area teens were interviewed to understand where they go on the Web and how they can be reached to cultivate their interest in reading online news. » more
How to Win Local TV News Viewers
Local television news has seen competition for audiences increase as mass audience fragments and Internet usage explodes. How can television stations produce quality local news that draws and engages audiences in this ever-shifting landscape?
The Local TV News Experience surveyed close to 1,400 people in the Chicago metropolitan area to gain an understanding of their emotional connection and engagement with local TV news. Read our survey's findings and its recommendations on how to attract, keep and build audiences in local broadcast markets. » more
New from MMCDigime
TechScout: Hey Web. Browse msnbc.com. Read headlines. July 16, 2008 (Annette Moser-Wellman) For years, we've been waiting for the one device that will combine the "lean back" experience of TV, the computing power of your laptop and mobility of your cell phone. From Sling Box to the iPhone, manufacturers have been searching for the "killer application" that will solve all our needs for news, information and entertainment in one device and bridge the »more
Making News Interactive at Newsvine.com July 07, 2008 (Tracey Robinson-English) -- Newsvine.com, an interactive news site, is an intriguing Web innovation that gives users an instant reflection of what the world is chatting about at any given moment.
"You just read an Associated Press story about the fiery riots in France on a major news site. Why shouldn’t you be able to comment on it like you would on a blog entry?" said Mike Davidson, »more
TechScout: Watching, chatting about, clipping, annotating and sharing the news June 18, 2008 (Annette Moser-Wellman) -- Here's my latest guilty pleasure: lying on the family room couch watching mildly entertaining TV while working on my laptop. Somehow when I combine the two experiences, it seems to redeem them both. I just have to be careful not to get popcorn butter on my keyboard.
I suppose this multi-tasking activity is an awkward precursor to the convergence of devices that we »more
Laying odds on the iPhone
July 11, 2008
Traditional media companies are laying odds that Apple's iPhone will hold its popularity into its second generation, now in release. The New York Times will offer application that lets people view its news offline, says MediaWeek. The Associated Press is about a month into its mobile news push, to iPhone and other platforms as well, and reports sports, top news and entertainment content get the most traffic, MediaPost's MobileInsider Steve Smith reports.
Congress looks into online advertising
July 10, 2008
Targeted online advertising may be the business answer everyone hopes for, but it is not without problems. In a Senate hearing about the privacy implications of online advertising which included witnesses from the FTC, Google, and Microsoft, Senator Dorgan said Congress will be looking into whether it needs to legislate to protect consumers' privacy online.
A newsroom built from scratch
July 9, 2008
Cutbacks have many editors pondering how to allocate precious resources. Say you'd do things differently if you controlled the newsroom budget? BuzzMachine's Jeff Jarvis offers a spreadsheet with his ideas (more FTEs for beat reporting; bye-bye Washington bureau) and invited others to log into this Google docs page to share theirs.
NAB Management Development Seminar
July 28 - August 1, 2008
For TV broadcast executives seeking progressive perspectives on management and the broadcast industry
Digital Strategies for Media Executives
October 5 - 8, 2008
For leaders who make strategic decisions about digital media or business units that produce or distribute news
Readership Leadership
November 10 - 13, 2008
Change your news organization to meet the needs and interests of print and online consumers
Advanced Executive Program
February - March 2009
For high-potential employees, leaders new to the media industry and managers
who need to lead across departments or media platforms. Please check back for the 2009 dates.
News from the Fellows The highs and lows of buyout time
Join McCormick Fellow Shirley Carswell as she vividly narrates the emotional roller coaster Washington Post staffers have been on during the latest wave of newsroom buyouts, in this My Turn column on the McCormick Fellows website. Longing to get back to solid ground, Carswell says, "You can bet I'll be cheering when this wild ride in newspapering turns the corner."
Media diversity: Not keeping up with the country Newspaper hiring just isn't keeping up with the changing demographics of the country, notes McCormick Fellow Bill Church. Newspapers experienced a net loss of minority journalists last year, at a time when the nation's minority population continued to expand. That's "not good enough," Church says in a new My Turn column on the Fellows website.
Race, journalism and Obama's speech
Sidmel Estes-Sumpter hopes this election will propel the nation's news media "to finally honestly, openly and boldly deal with the issue of race in America." This McCormick Fellow is producer of an upcoming new Fellows program video which will debut at the Unity convention on efforts to achieve diversity in the media in the 40 years since the Kerner Commission's report. Read her My Turn column on the Fellows website.
News from Kellogg
Politics and Business: Swapping Marketing Insights
Companies courting customers and politicians courting voters have much in common. So students at Northwestern’s Kellogg and Medill schools brought together executives from public relations firms and representatives from several of the 2008 presidential campaigns to swap insights and strategies at a recent symposium: From the Board Room to the War Room and Back: A Symposium on Media and Marketing in Business and Politics. Click here and here to see and hear presentations on subjects ranging from presidential campaign Web sites to the risks of grassroots marketing to the links between business and politics.
Advice to young filmmakers about a business in flux
Young filmmakers can benefit from newly-lowered barriers to entry and from a "wealth of talent" available to them in Hollywood, movie producer Cary Woods tolds students at the Kellogg School of Management, in a session moderated by MMC Executive Director Michael P. Smith. Woods, producer of such hits as "Scream" and "Swingers," talked about movie critics, the independent film business and more during his session, according to a story on the Kellogg web site. He told them: "It's an exciting time for you guys."
Method for AP-Yahoo poll on voters The AP-Yahoo News Poll is a unique study that is tracking the moods and opinions of a group of people throughout the presidential election campaign.
... » more
Petters Buys Group of Community Magazines Jul. 18--Tom Petters got into the magazine business Thursday by acquiring assets of the publisher of magazines such as MinnesotaBusiness and the in-fl... » more
The world is flat and digital
June 23, 2007
(Michael P. Smith) From South Africa, which is booming with new technology and a hopeful attitude as it prepares for the opportunity to showcase itself by hosting the 2010 FIFA World Cup, to China and India, digital technology is transforming the media. The World Association of Newspapers is attempting to create regular reports on digital trends. WAN project director » more
The growth of online advertising networks is profoundly reshaping the online publishing environment - and is likely to influence the long-term evolution of traditional media too.
