 Readership Institute MediaInfoCenter McCormick Fellows Kellogg Media Management Major |
 |
| Home About Us Research & Reports Seminars News Faculty & Staff Contact Us Search |
Research & Reports Fitting into their livesThis report from the Newspaper Association of America Foundation reviews three different studies on youth media usage. It finds that teens are consuming media at a furious rate, and that they divide their media usage among many different activities and platforms - making them a challenging target for media providers.  Life beyond print: Newspaper journalists' digital appetiteToday's newspaper journalists have no trouble envisioning a career where news is delivered primarily online and to mobile devices instead of in print, according to this study of almost 3,800 journalists at 79 newspapers. In fact, almost half think their newsroom's transition from print to digital is moving too slowly.  Teens Know What They Want from Online News: Do You?Learn what kind of news Web site would attract and interest teenagers - as well as many other people - in this report by MMC and the NAA America Foundation. This study developed and tested Web prototypes with teens in nationwide focus groups. Among the results are "Ten Key Lessons About Serving Young Audiences."  Online Ad Networks: Disruption - and Opportunity - for Media BusinessesAdvertising networks are increasingly defining the future of the online content business. Once just a tool for filling unsold banner ad inventory at low prices, networks have grown in size, variety, complexity - and, for publishers, importance. This report explains the impact of online ad networks and offers practical advice for how publishers should more actively manage network relationships.  How To Become 'Easy to Use' OnlineEasy to use Web sites deliver the amount and complexity of information their users want without overloading them. The key to offering the right amount of information is understanding the target audience. This report is a follow-up to previous MMC qualitative research, which indicated that being "easy to use" is a critical differentiating quality of top Web sites. |
Final report on B2B survey released: Editors want digital training  A survey of more than 250 business-to-business editors shows corporate digital training and publisher leadership are lacking even as titles become cross-platform brands.The final, complete report of the ASBPE-Medill-MMC Survey on Digital Skills and Strategies can be downloaded here. The research covers 16 digital activities, 16 digital strategies, and 12 leadership parameters. The final report contains 20 tables of data, more than 200 open-ended comments from respondents related to several survey questions, and a discussion of methodology. The survey of 273 B2B editors by the American Society of Business Publication Editors, the Medill School at Northwestern University, and the Media Management Center found that B2B editors have been left largely to their own devices to gain the skills necessary to do their jobs across platforms. »more Baron and Ganesarajah named McCormick Scholars at Kellogg Alexander (Zander) Baron and Dinesh (Dino) Ganesarajah have been named the Kellogg School of Management's media scholars for 2010-2011, Media Management Center executive director Michael P. Smith announced this week. The scholars program is funded through a grant from the Chicago-based McCormick Foundation. The scholars will receive full tuition for three academic quarters at Kellogg, where they are majors in the media management program. They were chosen after a rigorous application process by a panel of judges from media and academics. They become the fifth team of Kellogg scholars to receive funding from the Foundation. "The judging and selection gets more difficult each year," said Center director Smith. "Zander and Dino were chosen from an excellent field of Kellogg students. Each of them brings a real passion for the media and innovative thinking about the media and journalism." »more
Apple and Google to clash in music space by Christmas Sony Set to Compete With iTunes From Apple, a Step Into Social Media for Music Landlines And Television Sets Losing Importance Google, AOL Extend Search Pact Blogs from our other sites Online offers new opportunities, challenges for investigative reporting What it takes to tell a great story online No secret to readership: Give them something to talk about TechScout: Live Video on the Web - A crazy world that needs to be watched TechScout: rrripple: 100% Signal, 0% Noise TechScout: Separating news from fiction - Technologies that are blocking noise and even predicting the future Surround yourself with smart people and listen Inside Kuwait: Media Is Booming Hope for the Media Industry |
|
|
©2010 Media Management Center • 304 Fisk Hall • Northwestern
University • 1845 Sheridan
Road • Evanston, IL 60208-2110 phone: 847.491.4900 • fax: 847.491.5619 • email: contact@MediaManagementCenter.org |