Fitting into their lives
This report from the Newspaper Association of America Foundation reviews three different studies on youth media usage. It finds that teens are consuming media at a furious rate, and that they divide their media usage among many different activities and platforms - making them a challenging target for media providers.
Life beyond print: Newspaper journalists' digital appetite
Today's newspaper journalists have no trouble envisioning a career where news is delivered primarily online and to mobile devices instead of in print, according to this study of almost 3,800 journalists at 79 newspapers. In fact, almost half think their newsroom's transition from print to digital is moving too slowly.
Teens Know What They Want from Online News: Do You?
Learn what kind of news Web site would attract and interest teenagers - as well as many other people - in this report by MMC and the NAA America Foundation. This study developed and tested Web prototypes with teens in nationwide focus groups. Among the results are "Ten Key Lessons About Serving Young Audiences."
Online Ad Networks: Disruption - and Opportunity - for Media Businesses
Advertising networks are increasingly defining the future of the online content business. Once just a tool for filling unsold banner ad inventory at low prices, networks have grown in size, variety, complexity - and, for publishers, importance. This report explains the impact of online ad networks and offers practical advice for how publishers should more actively manage network relationships.
How To Become 'Easy to Use' Online
Easy to use Web sites deliver the amount and complexity of information their users want without overloading them. The key to offering the right amount of information is understanding the target audience. This report is a follow-up to previous MMC qualitative research, which indicated that being "easy to use" is a critical differentiating quality of top Web sites.
A survey of more than 250 business-to-business editors shows corporate digital training and publisher leadership are lacking even as titles become cross-platform brands.
The final, complete report of the ASBPE-Medill-MMC Survey on Digital Skills and Strategies can be downloaded here.
The research covers 16 digital activities, 16 digital strategies, and 12 leadership parameters. The final report contains 20 tables of data, more than 200 open-ended comments from respondents related to several survey questions, and a discussion of methodology.
The survey of 273 B2B editors by the American Society of Business Publication Editors, the Medill School at Northwestern University, and the Media Management Center found that B2B editors have been left largely to their own devices to gain the skills necessary to do their jobs across platforms. »more
Alexander (Zander) Baron and Dinesh (Dino) Ganesarajah have been named the Kellogg School of Management's media scholars for 2010-2011, Media Management Center executive director Michael P. Smith announced this week.
The scholars program is funded through a grant from the Chicago-based McCormick Foundation. The scholars will receive full tuition for three academic quarters at Kellogg, where they are majors in the media management program. They were chosen after a rigorous application process by a panel of judges from media and academics. They become the fifth team of Kellogg scholars to receive funding from the Foundation.
"The judging and selection gets more difficult each year," said Center director Smith. "Zander and Dino were chosen from an excellent field of Kellogg students. Each of them brings a real passion for the media and innovative thinking about the media and journalism." »more
Tomorrow's media organizations are being built today. Will you be left behind?
The Media Executive Leadership Program is an intensive two-week program that will give you the ideas and tools to lead your company into the future. Learn about it here.
Media Executive Leadership Program
July 18 to 29, 2011
Hold these dates
Sept. 27-29, 2010 McCormick Scholars Biennial Symposium, James Allen Center, Northwestern University.
Sept. 28-Oct. 1, 2010 McCormick Fellows Fall Forum, James Allen Center, Northwestern University.
July 18-29, 2011 Media Executive Leadership Program, James Allen Center, Northwestern University. Details here.
Contact Mike Smith for more about MMC engagements.