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Terrence Williams discusses the value of the Advanced Executive Program. Research & Reports  Life beyond print: Newspaper journalists' digital appetiteToday's newspaper journalists have no trouble envisioning a career where news is delivered primarily online and to mobile devices instead of in print, according to this study of almost 3,800 journalists at 79 newspapers. In fact, almost half think their newsroom's transition from print to digital is moving too slowly.  Teens Know What They Want from Online News: Do You?Learn what kind of news Web site would attract and interest teenagers - as well as many other people - in this report by MMC and the NAA America Foundation. This study developed and tested Web prototypes with teens in nationwide focus groups. Among the results are "Ten Key Lessons About Serving Young Audiences."  Online Ad Networks: Disruption - and Opportunity - for Media BusinessesAdvertising networks are increasingly defining the future of the online content business. Once just a tool for filling unsold banner ad inventory at low prices, networks have grown in size, variety, complexity - and, for publishers, importance. This report explains the impact of online ad networks and offers practical advice for how publishers should more actively manage network relationships. |
Baron and Ganesarajah named McCormick Scholars at Kellogg Alexander (Zander) Baron and Dinesh (Dino) Ganesarajah have been named the Kellogg School of Management's media scholars for 2010-2011, Media Management Center executive director Michael P. Smith announced this week. The scholars program is funded through a grant from the Chicago-based McCormick Foundation. The scholars will receive full tuition for three academic quarters at Kellogg, where they are majors in the media management program. They were chosen after a rigorous application process by a panel of judges from media and academics. They become the fifth team of Kellogg scholars to receive funding from the Foundation. "The judging and selection gets more difficult each year," said Center director Smith. "Zander and Dino were chosen from an excellent field of Kellogg students. Each of them brings a real passion for the media and innovative thinking about the media and journalism." »more B2B Editors Survey Shows Gaps in Training, Skills, Leadership Even as their titles plunge into the digital space, B2B editors have been left largely to their own devices to gain the skills necessary to do their jobs across platforms. So finds a recent survey of 273 B2B editors by the American Society of Business Publication Editors and the Medill School at Northwestern University. The study was co-drafted by Abe Peck, senior director for B2B and Magazines at the Media Management Center. Eighty-eight percent of editors who identified themselves by job function were at the executive or senior level. Four of five editors who answered the ASBPE/Medill Survey on Digital Skills and Strategies participated in one day or less of corporate-sponsored digital training during 2009. The median amount was less than a half-day, and 36% said they had no corporate digital training whatsoever. »more
Top U.S. trade official "studying" possible WTO complaint on China's Web rules Report: Local Revenue Also Going Hyper Engage your users to survive, Google tells newspapers MySpace readies site overhaul to rekindle growth EMI Gets A New Boss. When Does it Get a New Owner? Blogs from our other sites Online offers new opportunities, challenges for investigative reporting What it takes to tell a great story online No secret to readership: Give them something to talk about Outsell: Readers switching to Internet for "News Right Now" Newspaper journalists want a quicker move to digital Print and broadcast top Internet for recession news TechScout: Live Video on the Web - A crazy world that needs to be watched TechScout: rrripple: 100% Signal, 0% Noise TechScout: Separating news from fiction - Technologies that are blocking noise and even predicting the future Career CPR: From the ER to Double Ratings Rehab Large vs Small Newsrooms: Who's Most Optimistic? Kerner Plus 40 Helps Foster Diversity Discussion |
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